Home' Spa and Clinic : Volume 60 February 2015 Contents TREND REPORT
SPA + CLINIC talks to wellbeing and aesthetics industry leaders
and forecasters about where 2015 is steering us.
Spafinder Wellness 365: 2015 Spa and Wellness Trends is an in-depth forecast of the most
significant global trends that will impact the industry and consumers this year and beyond.
Developed under the direction of Beth McGroarty, research director, and a team of
research analysts, editors and industry experts, the forecast is based on ongoing sur veys of the
20,000 -plus spa, wellness and beauty providers in the Spafinder Wellness Network, thousands of
travel agents and hundreds of thousands of consumers.
This, as well as interviews with industry leaders, an extensive analysis of current market research
and visits to spa and wellness businesses by the company’s editorial team.
Here Spafinder shares some highlights with SPA+CLINIC.
Mindfulness meets nature
THE TERM “forest bathing” has nothing to do with water, and is
more than just a poetic way of describing a “walk in the woods”.
This Japanese concept revolves around a deceptively simple
practice: quietly walking and exploring, with a mind deliberately
intent on every sound, scent, colour and “feel” of the forest.
With forest bathing and expert-led “forest therapy,” mindfulness
meets nature, and the goal is to “bathe” every physical cell and the
entire psyche in the forest’s essence.
Pleasurable? Yes. But it’s the science behind the practice
that’s now taking forest bathing global, as a growing mountain of
evidence indicates there’s strong medicine for human bodies and
brains that a forest uniquely dispenses.
Made-for-me will matter more
Undoubtedly our one- click-away lifestyles have given us so much
more control when it comes to how we take care of and pamper
ourselves. We are not just consumers. We are collaborators.
In 2015 we will see a shift from “this colour looks good on me”
to “this colour was made for me”; from “is this moisturiser the
best for my skin type? ” to “this moisturiser is perfectly
formulated for me”.
In ever y corner of beauty care – from makeup to skincare
to fragrance, at home and in the spa - we’ll have an increasing
opportunity to control and customise our primping and
self- care experience.
SPA ON ARRIVAL:
The new post-flight ritual
It used to be that while travelling for business or pleasure, spa
treatments were a luxurious add-on, something fitted in between
a meeting and dinner, or, perhaps, a treat during a touristy visit to
a new city.
Now, however, treatments and other wellness offerings are
being embraced both on arrival and en route, either to jump start
relaxation or to combat travel fatigue and kick start productivity.
Our fast-paced world means we all need to hit the ground
running, whether it’s for business meetings, sporting events, a
romantic getaway or the family holiday – and there is a growing
recognition that wellness will get us there faster.
The science of the gut can take wellness
to a new level
“Listen to your gut” is a phrase typically uttered when it comes to
following your instincts, but it’s also one of the hottest trends for
2015 and could be some of the best advice for overall wellbeing.
Look for a major focus on the science of the gut and efforts to
prove that, by altering the make up of our guts (aka “microbiome”),
we can take our health, wellness and beauty to new levels, improving
our immunity and resilience, fighting off serious diseases, reducing
our chances for obesity and even creating a happy and healthy mind.
FITNESS - MY LIFE, MY TRIBE:
A global cultural shift from fad to life-definer
As trend forecasting becomes trendier – “rowing is the new
spinning... hot Pilates is the new Bikram yoga” - f itness fads of the
minute garner deser ved attention.
But these persistent hyper headlines warrant reflection because
the big story is that the fitness landscape is shifting permanently, and
the new and lasting trend is a colossal socio- cultural evolution within
the fitness boom that has been taking shape for more than a decade.
Fitness studios and classes have become the important “third
place” for the pursuit of health, happiness and social connection,
with lifestyle implications reaching far beyond the workout itself,
affecting how people dress, what they eat, who their friends are,
which celebrities they follow, how they raise their children, where
they holiday, and more.
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