Home' Spa and Clinic : Volume 61 May 2015 Contents BUSINESS OPERATIONS MANAGEMENT
IT'S A BEAUTIFUL THING
BEAUT Y COMPANIES have historically
received much criticism for unethical and
non- environmentally friendly practices
like animal testing, unsustainable
sourcing and chemical pollution.
However, in response to pressure from
consumers, media and retailers, major
cosmetic and ingredient companies are
making progress in "green becoming
the new black", investing in a raft of
Corporate Social Responsibility (CSR)
and sustainability initiatives.
Green alternatives to some of the most
contentious chemicals in cosmetics and
personal care products will be featured
in the annual Sustainable Cosmetics
Summit, taking place this year in New
York, May 14-16.
It will highlight that, whether
sustainability has always been part of
their corporate DNA or not, corporations
are keen to demonstrate to customers
that they are not only ecologically
conscious, but increasingly ethical.
From natural cosmetics firm
Burt's Bees to global giant Unilever
(pur veyors of products such as Dove),
from premium French brand Nuxe to
mass market Ushuaïa (both of which
have launched organic lines), the entire
beauty industry seems to be jumping on
the green bandwagon.
Ultra-chic brand La Prairie is giving
one Euro to the Ocean Features Society for
each sale of its Advanced Marine Biology
Cream, while Chantecaille is donating
five percent of sales from its La Baleine
makeup collection to the International
Union for Conser vation of Nature.
CSR and sustainability initiatives vary
greatly in the beauty industry. Some
companies, such as the Body Shop, focus
on ethical sourcing. Others focus on
biodiversity preser vation -- such as Yves
Rocher, which has planted more than five
Packaging is receiving much interest
because of its high environmental
footprint. Many cosmetic companies are
looking at packaging reduction.
For instance, Caudalie has saved 7.6 tons
of paper by simply printing instructions on
the inside of packaging instead of leaflets.
Lush has gone further by offering
55 percent of its products with no
packaging at all. Aveda uses PET bottles
made of 100 percent Post-Consumer
Regrind (PCR) content.
Several beauty companies, especially
large multi-nationals, are taking an
holistic approach to sustainability,
lowering the environmental impact of
their cosmetic products by using greener
formulations, reducing packaging and
also cutting greenhouse gas emissions,
waste, energy and water consumption.
They are also looking at social
dimensions, such as ethical supply
chains and corporate philanthropy.
These efforts are being acknowledged:
L'Oréal was listed in the Global 100
Most Sustainable Corporations in the
World in 2008 and 2009.
Avon Products, Procter and Gamble,
Estée Lauder Companies and Colgate-
Palmolive were all in the top 40 of
Newsweek 2009 Green Rankings, an
environmental ranking of America's 500
Packaging companies are providing
similar green options, although the idea
of making environmentally-friendly
packaging is nothing new.
Almost all packaging firms offer green
solutions, from lightweight containers to
products made of recyclable materials, PCR
plastics or glass, biopolymers or natural
sustainable materials such as bamboo.
Despite the fact a growing number of
beauty companies are communicating
their green initiatives and publishing
CSR and sustainability annual reports,
research shows that the majority of
consumers do not know, or are uncertain
what companies support sustainable
values or which products are sustainable.
The growing plethora of eco-labels and
seals is making consumers sceptical about
green claims. Moreover, there is growing
evidence that consumers are unsure of
what the word "sustainability" means.
waste we can make a change that will have a
positive outcome for future generations, the
environment and our industry as a whole.
"The concept started in Sydney and
ser vices Sydney, Newcastle and Canberra
metro areas. The initiative is in the process
of expanding its reach to national level later
this year. Stay tuned :)
"We're not affiliated with any
international bodies and our concept is
unique to the salon industry. The SSA
model is also designed to be a sustainable
business. It doesn't rely on Government
"However, we believe that co -operation
with industry leaders is important
to educate all stakeholders in the
importance of developing the industry in
a sustainable way. So we are always open
to new partnerships."
Once a salon becomes a member of SSA
they become part of an holistic scheme
that supports their goals in achieving
environmental sustainability, community
engagement and business growth.
"We provide members with a customised
bin installation to get the salon set up and
a regular door-to-door pick up ser vice,"
"The salons are rewarded by being able
to redeem earned points for products, tools
and/or ser vices that benefit the business
bottom line, the community and the planet.
"We provide education and the right
marketing tools to communicate the newly-
implemented policy to their clients and
"The education we provide goes beyond
the salon environment, though. It's about
taking a stance in life, not being afraid to
care, which means changing habits and
everyday behaviours in order to give future
generations a fair go."
Founders Paul & Ewelina
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