Home' Spa and Clinic : Volume 62 July 2015 Contents Trade Media Partner
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FROM THE EDITOR
THE WAY I found myself
at SPA+CLINIC in March
last year – the best job I’ve
had in a long media career
– was through my network.
It all happened in a ver y
roundabout away after a
difficult trot and quite out of
I received a message on
LinkedIn from my now-
colleag ue A shleigh Sharman
(who these days works very closely on
SPA+CLINIC with me and publisher Kirien
Withers) suggesting I apply for the soon-to-
be-vacant editor’s role.
She provided the link to the ad and when
I read the job description and KPIs it seemed
like it was written for me. I HAD to have it!
I then emailed Kirien, who was
gobsmacked. She had just been about to
ring to approach me for the role. I’d been
recommended by a valued S+C (then Spa
Australasia) client, Caroline.
Now, I barely knew Ashleigh at that point,
but we’d connected around the industry
traps over the previous couple of years.
I knew Caroline better (but not much),
having had great dealings with her in a
previous role. When I found myself out of
work at one point, I randomly emailed her
and asked if there was anything she’d like me
to do for her and her lovely boss, Catherine.
It wasn’t an obvious fit for them but I
realised the way “traditional” media has,
er, “declined” in opportunities, I had to
I knew I could adapt my skills/mindset
to meet whatever they threw at me if
they gave me a chance. It was an “I’ve got
nothing to lose” gambit - and I won. They
gave me a chance.
Caroline and Catherine commissioned
me to cover a conference for them, which
was ver y rewarding, and they must have liked
what I did – as that was the basis of Caroline’s
unsolicited recommendation of me for the
SPA+CLINIC role months after the event.
And so Kirien also gave me a chance and
it has been the most rewarding collaborative
experience I can recall.
“Net working” is often misinterpreted
as cynical, calculated, sometimes ill-
intentioned “schmoozing”, with the sole
purpose of seeking a professional or
I see networking as simply
keeping in touch – whether
at events, by phone or email
or ESP – with people you like,
have like minds and similar
interests and goals, and
without the expectation of
a “benefit” other than sheer
enjoy ment and fresh ideas.
serendipitously, it can lead to
professional (ergo financial)
gain. As happened to me.
A recurrent theme of this issue is about
the importance of network and community
in these challenging social and economic
times; of not being afraid to “stick your neck
out” to engage with industry and associated
peers (including rivals) for new perspectives
It’s about feeling part of something
bigger – that could also in a roundabout way
lead to something bigger.
Plus it’s always a great comfort and
motivator to know we’re not alone with our
challenges, particularly if going through
SPA+CLINIC is on a mission to promote
the concept of community. To that end,
a forementioned Ashleigh Sharman
came up with the idea of our Facebook
campaign, Show Us Your SPA+CLINIC, that
is really rocking.
We received lots of great entries, like
these pictured. Turn to Page ?? to find out
more about the campaign and who won the
prize for our last issue.
And with this issue we mark our first year
as SPA+CLINIC – thank you all for your
feedback and support. We need it and will
keep counting on it!
spaclinic.com.au | 7
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