Home' Spa and Clinic : Volume 62 July 2015 Contents CLIENT CARE
“ The short term dollars that can be made out of treating
patients who won’t be happy I would consider as wasting time,
compared with spending our time giving our quality ser vice to, and
developing relationships with clients who will be satisfied.
“ To gain long term trust, and to maintain an excellent
reputation, a practitioner always needs to do what is in the best
interest of the patient.”
Dr McCullum agrees that the “bedside manner” is all-important
in the consultation and treatment processes, whether you are
dermal therapist or doctor.
“I get upset when I hear about cosmetic practitioners selling
their ser vices through fear or humiliation,” she says.
“ There are practitioners in the industry who are well known for
this. It is just unnecessary and cruel. Beauty achievers love cosmetic
treatments, and they are going to want the ser vices any way, without
this behav iour.
“I have a patient who is 29, gorgeous and sensitive. She went to
a surgeon recently for a consultation. When she had undressed his
opening comment was `Well, clearly you’ve had a baby’.
“ She was devastated and said that she thought to herself `What is
wrong with me - do I need breast work, tummy work, vagina work..? ’
“Cosmetic doctors have to take it really seriously, this position we
have. We need to be very aware of the impact that our words can have.”
Just as my own battle with body image sparked my passion
for aesthetics and wellness and gave me a whole new career
specialty in aesthetics and wellness media and as a result have
been in a position to help a lot of people with the knowledge I’ve
accumulated over the years.
Her own body image demons are what brought Kathryn
Patterson, inventor and CEO of Body Sugaring Australia, into the
aesthetics industr y.
I met Kathryn at Salon Melbourne in March last year and was
immediately taken by her striking appearance (she looks a lot like
Liv Tyler), her confident presentation and boundless energy and
passion for her product and craft, holding back-to-back workshops
and demonstrations on the exhibition floor for two days.
In the intervening year and a half, she has made big deals with
suppliers in the Middle East for her product (the irony being it was one
of the regions where body sugaring was invented centuries ago), and
major hotel chains such as the Four Seasons spas at a number of venues
around the world.
Yet as I’ve gotten to know her, K athryn has revealed appearances
can be deceptive.
“I have never known a moment’s peace about my body,” she
says. “It just wasn’t something I was ever taught to like. I was a
chubby child and, as such, was told so - often. So I never had any
appreciation that I could look great or feel beautiful.
“I entered a career in the wellness industry more than 15 years
ago because I had grown up knowing I didn’t make the cut and so
chose a profession that would pay me to learn how to look and feel
“I went from fashion model to fitness model, personal trainer,
wellness/lifestyle lecturer to all-natural skincare and hair removal
manufacturer and inventor.
“Through my career path I learned beauty comes in many
forms and as I interacted with more women of different shapes,
sizes and ethnicities, I’ve learned to relax a little more and
appreciate myself more.
“I had a profound `Ah-Ha’ moment about my concept of my own
body image only recently when I attended a conference in Spain.
“Jeremy McCarthy, Group Director of Spa for the Mandarin
Oriental and author of The Psychology of Wellness said: `Our aim
as wellness professionals should not be to make people feel more
beautiful when they leave but to acknowledge the fact that they are
beautiful on arrival’.
“That resonated with me. We all have a place. We are all beautiful
to someone. Spa and wellness should be about learning how to be
beautiful to ourselves and that, in essence, is what my role is about now.”
ALSO SETTING THE pace for our industry was a campaign,
Don’t DIS My Appearance, in which Faby Nails teamed up with the
Butterfly Foundation – Australia’s national organisation supporting
people affected by negative body image and eating disorders – to
take a stand against appearance-based judgment.
High profile supporters came on board to make a colourful
statement against the harmful culture of body shaming, including
TV personality Andrew O’Keefe, actress Brooke Satchwell,
journalist Tracey Spicer, 2015 Queensland Young Australian of the
Year Yassmin Adbel-Magied, rugby union greats Peter FitzSimons
and Nick Farr-Jones, TV presenters Justine Clarke and Jay Laga’aia,
and artist Ken Done.
The campaign invited people to “flip the bird at body shaming” by
painting their middle finger during the month of May – and donate
through the official website - as a symbol against negative body image.
Money raised – including Faby’s donation of 100 percent of its
profits from online sales of certain nail lacquers in May – went to
The Butterfly Foundation for the funding of prevention, education,
treatment and support services.
“Painting your middle finger is a cheeky and symbolic way of saying, I
am more than my appearance, and no-one has a right to judge me based
on how I look,” said Christine Morgan, Butterfly Foundation CEO.
“Since 2011, body image has been ranked in Mission Australia’s
annual Youth Sur vey as one of the top three issues of personal concern.”
Added Karon McKendrick-Taylor, Faby Nails general manager,
Australia: “The campaign’s celebration of individuality and positive
body image aligned closely with out brand values.
“It was a way we could make a bold statement against people
being judged or shamed based on their appearance.”
COSMETEX.ORG; FACETODAY.COM.AU; ENCOREBEAUTY.
COM.AU; BUSINESS4BEAUTY.COM.AU; DRNAOMI.COM.AU;
TV presenter Andrew O’Keefe and actress Brooke Satchwell fronted the
Don’t DIS My Appearance campaign in May
40 | SPA+CLINIC
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