Home' Spa and Clinic : Volume 63 October 2015 Contents BUSINESS
business in two ways. If they buy from that
spa or clinic, he or she sees the product
price is reduced by 10 percent on the normal
walk-in price. This discount is provided by
reducing our Get Angels Now commission
from the normal 20 percent to 10 percent.
The VIP codes that are used to link
consumers to businesses when they have a
short massage at Westfield can also be used
by spas and clinics to bring their existing
clientele onto the Get Angels Now App.
"Customers who buy through the App
can book themselves in to see their preferred
therapist availability," says Andrew. "They
don't need to call and book. This reduces
friction in the sales process and it means you
can take bookings while massaging; even
potentially forgo the cost of a receptionist.
"Just as importantly, the VIP code tracks
when customers spend with other massage
providers (other than the business whose
VIP code they entered). When a customer of
`yours' spends with someone else - perhaps
because they move, travel or just want a
different experience - then Get Angels Now
shares 50 percent of the commission (ie.
10 percent of the product price) with the
business who introduced that client. This
means a client is a client for life."
A BEAUTIFUL THING
Livindigo is an exciting new enterprise that
integrates a salon, spa or clinic's system with
its own to provide an easy way for consumers
to access, book and pay for the most relevant
health and beauty treatments; through an
interactive website and smartphone App.
Whether it's a full day spa experience,
a quick blow dry or a colour and cut that a
customer is looking for, they can source the
perfect professional exactly when they need
it. Not usually a simple feat!
"We push the appointment directly
through the salon's system or using ours,"
says Tim Nieuwenhuis, managing director
and co-founder with Joseph Ralph and
"This will fill any spare time slots with
paying customers, as well as `no shows' by
notifying customers close by that there is a
discounted spot available.
"Salons can also push deals to customers
(who opt in) within the area, directly to
their phones in real time.
"For consumers, it's like a good friend
recommending the best salons, day spas,
facial treatments and massages etc at the
tips of their fingers. They book and pay with
a simple touch.
"It's an easy booking portal, allowing the
consumer to access, review and decide which
specialist they feel best suits their needs. We
also allow for consumers to decide, in real
time, when and where is best for them.
"We consistently adapt to new, best-practice
technology and market needs and always put
people first - we care about matching our retail
customers with a quality experience and about
creating significant increases in productivity
and profit for our business clients.
"At Livindigo we know that strong
relationships are the key to a business
achieving its goals. Our commitment is to
being an honest, trustworthy enterprise that
will always act within ethical principles."
Livindigo is closely connected with
health and beauty professionals.
"This is because we have health and
beauty professionals working in our account
management team," Tim adds. "Our sales
and account managers work with each salon
to make sure they increase revenue and
build a better business.
"We visit and vet every salon we allow
on the ser vice to ensure they meet our
standards. This way we know what their
strengths are for consumers' benefit.
"We also work with businesses to create
special offers and exciting treatment
combinations to make their lives easier."
TAKE A LOAD OFF
Once you have new clients within your
doors, new-generation cloud-based booking
systems also save you a mountain of
It also means far less time spent by
receptionists and therapists ensuring all
data is input for easy total management of
the client and maximising your revenue
Consider these ease-of-management
points within Zenoti (previously
It is highly customisable: There is
f lexibility in setting up the appointment
book for the way each business requires.
For instance, you can have therapists
on the left or top of the screen. The
appointment colours can stand for the
status pf the appointment or the type of
ser vice being proovided.
Information at a glance: Each
appointment block gives you a lot of
information without having to open a
customer profile. This information could
include: Is this a no - show client (meaning
they often don't turn up for appointments)?
Is this customer a high spender? Is this a
frequent visitor? Do they owe us money?
Does the customer have a memebership/
package? And much more. This is done
through symbols placed within each
Messaging system: No action is required
for the system to send out messages to
clients. It will automatically send them
based on various triggers such as collecting
payment, cancelling an appointment,
time for reminding clients about the
appointment, and so on.
Petty cash: Manage transactional details
right from within this screen.
Customer forms: Pull up all customer-
completed coonsent, consultation and other
forms right from the appointment book.
Prescriptions: If your business needs to
issue prescriptions, the appointment book
enables this as well. What's not to like?!
The first 3 Minute Angels massage kiosk in action at
Sydney's East Gardens Westfield shopping precinct
48 | SPA+CLINIC
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