Home' Spa and Clinic : Volume 65 May 2016 Contents EVENTS
L-R: Tyrol, Austria is arguably (and aptly) Europe's cradle of wellness tourism
The theme of this year's Global
Wellness Summit, Back to the
Future, will examine the future
of spa and wellness through the lens
Delegates, including leaders and
visionaries from the $3.4 trillion global
wellness industry, will be given the unique
opportunity to immerse themselves in what
many consider the most important wellness
experience of all: the splendour of nature.
Nestled in the Austrian Alps, Kitzbühel
is an authentic, medieval city and one of
Austria's best-known year-round sports resorts
-- home of World Cup ski races in the winter,
ATP Tennis in the summer and, increasingly,
a year-round destination as emphasised by its
popular Kitzbühel 365 campaign.
"Tyrol is an amazing example of a
destination that has centred its tourism
initiatives around wellness, transforming
the region from a single season, ski- only
destination to a year-round wellness
destination," said Susie Ellis, GWS
chairman and CEO.
"It's the location of the first wellness
hotel collaboration begun 30 years ago;
15 years ago Tyrol introduced the idea of
forming a wellness cluster bringing together
public and private partners to use their
synergies to increase competitiveness and
"The region has what wellness seekers
want: natural surroundings full of
Summit Turns 10
Milestone conference to be held October 17-19 in Kitzbühel, Tyrol, Austria
-- arguably (and aptly) Europe's cradle of wellness tourism.
remarkable beauty -- fresh air, clean
water; great, authentic, local cuisine
and plenty of outdoor space to stay
active and in touch with nature."
Susie's co-chairs for the Tyrol
Summit are Sue Harmsworth,
chairman and founder of ESPA
International, and Dr Franz Linser, CEO of
Linser Hospitality, GmbH.
Topics on the future-focused agenda
will include the intersection of medicine
and wellness, the future of wellness within
communities and the built environment,
and the technological advancements
making wellness more accessible for all.
"We wanted a theme that honored
our 10th anniversary and reflected the
historical relevance of being in Europe,"
"Tyrol, where many modern-day wellness
practices began,and that continues to be
at the forefront of the evolving wellness
market was the ideal choice of location."
"This gives us a unique opportunity
to look back over the last 10 years at the
founding of our annual Summit, while
looking for ward to analyse what lies ahead
in wellness over the next decade.
"In addition, there will be a deep dive into
the economics and investment outlook of spas
and wellness in Europe, and an exchange of
ideas between what large hotel brands and the
smaller family-owned hotels -- so prevalent in
Tyrol -- might learn from one another.
"Some provocative discussions will include
a debate on the issues of terrorism, travel and
wellness, as well as how government policies
are beginning to make wellness mandatory.
"The conference will also explore the
shifting meanings of two often-interchanged
terms -- "wellness" and "wellbeing" --
and their conceptual implications and
appropriate usage going for ward.
"To commemorate this historic 10th
anniversary Summit, delegates will be
asked to contribute their predictions for
the future of the wellness industry, to be
sealed in a 10th Anniversary Time Capsule
in a ceremony on the final day of the
conference. The capsule will be opened at
the Summit in 2026. You may also get to
paraglide off the Hahnenkamm mountain!"
ABOUT THE GLOBAL
GWS is an invitation-only international
gathering that attracts leaders from
every sector of the wellness industry:
spa, education, tourism, beauty, fitness,
nutrition, finance, environment, medicine,
architecture, workplace wellness, wellness
communities and technology.
It's held in a different location each year.
Summits have taken place in the US (the
first at New York's famed Waldorf Astoria
Hotel), Switzerland, Turkey, Bali, India,
Morocco and, last year, Mexico City.
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