Home' Spa and Clinic : Volume 65 May 2016 Contents BUSINESS
One of The Wellness App's greatest advantages is the extensive
client rewards program.
"Users constantly earn rewards: whether they're booking a class
or treatment, loading funds to a Spafinder Mobile Wellness 365 Gift
Card, or writing a review.
"Consumers who receive Spafinder Wellness 365 Cards as gifts,
incentives or rewards will be able to download them to the app and
use them to purchase from providers in the Spafinder Wellness
Network. This makes it especially attractive to employers who have
workplace wellness programs or incentive/rewards companies that
promote healthy lifestyles," adds Pete Ellis.
Get Angels Now: The app for on-demand massage introduces
400,000 potential new clients to businesses and is setup to facilitate
the on-demand economy.
"The biggest issue most spas, practices and clinics have is fluctuating
income. So you can earn a lot when you have high utilisation but then
ensuring you have that utilisation in the down weeks or months leads
to a sustainable business, rather than a business that goes from highs to
lows," says Andrew Ward, creator and CEO of Get Angels Now.
"We enable our customers to use credit card or paypal to pay for
ser vices; then the ser vice provider knows they have been paid for
the ser vice ahead of time, so no more accounts receivable and that
improves cash flow.
"If you're trying to get a sale that is an impulse purchase, you
have to be set up to do it. People take comfort from their phone so
you can't rely on people seeing a chalkboard outside your salon and
walking in. Mobile phones now have a GPS that tells people who is
available and available right now.
"VIP incentives are also important and platforms like ours distribute
VIP codes to customers that are specific to each business so the next
time they are looking for a ser vice they don't have to go through
the decision making process again. And the ability to share their
For in-person sales, purchase a card reader that fits in your
pocket and start accepting payments on-the-go.
There are no monthly fees or lock-in contracts with a low 1.95
percent card reader transaction fee. With Paypal you can accept all
credit and debit cards including Apple Pay, track your payments,
issue receipts, process refunds and send invoices. PAYPAL.COM
Square provides a small credit card reader that connects to the
headphone input of your smartphone or tablet. Via an app, you can
accept payments from anywhere including Apple Pay, send receipts
via email or text, and record cash sales as well.
Square provides a low cost option of 1.9 percent for all
transactions or 2.5 percent for invoicing, with funds in your account
within 1-2 business days. No cost to start up. No fees. No contracts.
The one-click invoicing system could be used to encourage
online payments. Square also seamlessly integrates with Xero
accounting software, providing income statements and balance
sheets in real-time. SQUAREUP.COM
One of the greatest advantages of swipe and go ser vices, particularly
Paypal and Square, is they eliminate costly merchant accounts and
bank fees, making them the perfect solution to get started or as an
addition to other platforms. However, there are payment solutions that
offer greater benefits and rewards to both your business and clients.
MOBILE APPS/BOOKING SYSTEMS
Va niday: "Today consumers can easily book almost anything
online or via an app; from a taxi, a restaurant, even a flight -- it's
all incredibly simple. Beauty is one of the few segments that has
still not fully transitioned from offline to online yet, which makes
our offering unique," says Alex Meyer co -founder and managing
director, Australia for Vaniday.
Launching in March 2015 as a go-to search facility for spa,
aesthetic and wellness ser vices, Vaniday has seen rapid growth in
various countries, Australia being the sixth launch. The value of
being part of global networks is they offer more accessibility and
profitability to businesses.
"On average, salons that offer online bookings have revenues that
are 30 percent higher than salons that don't; so it's a real no -brainer
for businesses. Salons can showcase their work, connect with new
and existing clients and grow their business," says Alex Meyer.
"In a few clicks, customers can choose a treatment, therapist and
a time of their choice. Once customers have had their appointment,
they're encouraged to leave feedback, which helps future customers
make an informed decision."
"Customers also benefit from a variety of incentives through
voucher codes and partnerships, and will be soon rewarded for
their loyalty or for referrals to their friends and family," adds Alex
The Wellness App by Spafinder Wellness :
This also helps clients discover a global network of
wellness providers across the fitness, spa and wellness
industries, boasting over 25,000 providers globally.
"The Wellness App makes payment and booking work
at all of Spafinder's 25,000 partners. It lets people find,
pay and get rewarded at more locations than Starbucks'
app does for coffee (21,000 global locations) -- with more relaxing
results," says Pete Ellis, Spafinder Wellness CEO and chairman.
"Additionally, the app will send users geo-targeted notifications
of nearby promotions and specials in real time," adds Pete Ellis.
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