Home' Spa and Clinic : Volume 65 May 2016 Contents BUSINESS
Sherelle French, director of the French Academy,
talks to SPA+CLINIC.
French Academy alumni
Chloe (pictured with
Sherelle at graduation)
was selected out of
thousands of applicants
to work for Steiner
Leisure, which has
allowed her to secure
her dream job in beauty
while cruising the world.
S+C: We hear repeatedly that
businesses are in despair at finding
new staffers who might have all
the textbook learning but are not
"work ready" and take time and
money to train up.
SF: This is what I hear from employers
every day, too. The level of demand we
have received from the industry for our
graduates has completely blown us away
in recent years. From luxury spa chains to
boutique salons, we are now inundated on
a weekly basis with recruitment managers
trying to secure our best graduates.
Historically, most spas and salons would
require a minimum number of years' work
experience. Now we are finding that these
organisations and spas are coming to us to
directly recruit our students straight into
Our success within the industry is because the
word has spread about our Ser vice Excellence
program and the phenomenal evidence of
student transformation and outcomes.
The program encompasses grooming
and presentation, self-awareness, etiquette,
grace and manners, language and
communication skills, ser vice standards
and work ethics.
As we all know, a truly exceptional
therapist is successful not only because of
her skills and knowledge but her connection
to self and the pride she feels in being of
ser vice to others.
Our students should be able to easily
walk into any 5 or 6-star resort or business
and feel comfortable in that environment
because they have the tools and finesse to
be able to operate at that level of ser vice.
This program was developed after many
years of feedback from salon managers
and owners who would continually tell me
things like: "Sherelle, I need therapists with
passion, commitment, genuine care for
others, integrity and grace".
Our Ser vice Excellence graduates are
now out in industry and securing jobs and
employment in positions far above entry-level
positions normally reser ved for graduates.
More importantly, we are witnessing
radical personal and professional
development changes in our students.
For instance, there are those who never
had the self-belief to apply for their dream
jobs. There are women making the decision
to split from their husbands who held them
captive in violent relationships for years.
Or the mother who has been sharing the
Ser vice Excellence teachings with her son,
who has severe depression and has found
the program is having a massive impact on
his state of mind.
S+C: How do you help fast-track a
SF: We ensure our students have the
absolute best career opportunities, both in
Australia and overseas upon graduation. We
have a dedicated Industry Placement team,
whose role is to create opportunities with
the best employers around the globe.
Not only do we introduce our students
to important industry contacts at our
training days, education seminars and guest
speaker programs, we make sure they are
fully equipped to enter the job market with
tutoring in application processes, resume
writing, inter view preparation, inter view
skills, handshakes and more!
Our students are privileged to learn not
only from the best teachers but also from
the very best leaders in industry.
Throughout the year, we invite industry
speakers into the classroom to share their
experiences and knowledge personally
with our students. It provides wonderful
networking opportunities for our students
in securing placement post-graduation.
Our state of the art Coolangatta campus
incorporates a full ser vice Student Salon.
During their diploma studies, students
practise their skills in a real life clinical
environment to build confidence and develop
their professionalism to the highest standard.
S+C: Can you tell us about any
of your industry partners and one
or two of your success stories --
graduates who have "made it" in
SF: Through The French Beauty Academy's
industry partnerships, our students have a
number of exclusive career opportunities in
every corner of the globe.
One example is our beautiful alumni,
Chloe, who attended The French as one of our
Online Diploma of Beauty Therapy students.
She was selected out of thousands of
applicants to work for Steiner Leisure,
which has allowed her to secure her dream
job in beauty while travelling around the
world on the high seas.
Steiner Leisure is one of our industry
partners that we have a long-standing
relationship with which offers exciting
beauty career pathways. It operates the
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