Home' Spa and Clinic : SPA Vol-66 July 2016 Contents SPA GURU
Re-densifies the skin,
refines the facial contours,
diminishes wrinkle depth
for renewed youthful
Biotechnological active cream
to treat the 3 main causes of aging.
Formulated with ProgelineTM,
Malt extract & 3GF Complex.
Highly active acid cocktail that
reduces the thickness of the
stratum corneum for a skin
lightening effect while reducing
SCIENTIFICALLY BASED ON THE 3 THEORIES OF AGING.
Cellular 3 is the comprehensive cosmeceutical solution for visible and
long-lasting results against the 3 proven causes of skin aging
(glycation, oxidative stress and DNA damage).
Cellular 3 combats wrinkles and dark spots, helps to illuminate the
complexion, firm the tissues, redefine the facial contour, refine skin texture,
and minimising pores for youthful firmness and radiance.
The new Cosmeceutical range developed in the ANESI laboratories.
Formulated with sophisticated technology and active ingredients that are
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Cellular 3 performs where conventional cosmetic treatments fail.
1800 358 999 • firstname.lastname@example.org • www.intbeauty.com.au
with a key
Keep It Real
K irien Withers
Every year we receive
The Future Laboratory’s
Beauty Futures Report
we have just received
the report for 2016. It is
still pretty good news for
our professional sector
as long as we pay
attention to the detail.
THE REPORT is global in perspective so for
us here in Australia it is usually a heads up
for what is coming next, but not quite here
yet. It’s always good to be ahead and I highly
recommend purchasing the full report* see
the link below.
Interestingly though, TFL’s inhouse
trends analyser summarised her opinion
that the report shows, “today’s beauty
landscape is still a mass of contradictions
as we continue to debate science versus
nature and digital versus realness.” But,
coincidentally, if you turn to Page 20 to
my own article, headed No More This Versus
That, it talks about how the contradictions
are somehow integrating to deliver a new
approach to both wellness and aesthetics,
so that it is much harder to clearly give any
trend a singularly definitive label.
Perhaps in some ways in Australia, we
are actually in front? I know in wellness
terms the Australian consumer is well ahead
of most markets, just as we are one of the
highest digital users per capita. Perhaps
those two trends are helping us to assimilate
KEEP IT REAL
The key message in the report: Keep It Real.
What does that mean? In all its nuances
you will have to read the Report in full to
find out, but to give you an idea, it talks
about the swing in younger generations
from selfie perfection to self-acceptance.
Throughout all the other trends is a
2016 FUTURE BEAUTY REPORT
powerful natural-wellness expansion,
read more about the parameters of that in
Arcane Beauty (page 84), then there is the
reported swing away from anti-ageing but
staying well towards clinically proven. In
other words “if I am going to use a non-
natural ingredient – prove to me why its
worth it”. Interesting.
Digital diagnosis is also interesting to
watch – we need to stay across this one –
with consumer brands responding to ‘keep
it real’ by trying to digitally diagnose exactly
what in their range a client needs. Rather
than just sell them the latest release, they
are cutting into the benefits to us of the also
recent trend of clients swinging back to our
professional recommendations to avoid the
downside of their wrong online choices.
Citing Sephora, MAC and NY X the report
quotes phygital as the combination of a
physical store being used to drive online
store traffic, how can we adapt that for our
own benefit? Food for thought?
TOP TEN INGREDIENTS
The top ten new ingredients are cannabis,
tallow, neurophroline, yam, ultramarine,
mongogo oil, jellyfish venom (move over
snail slime), black seed oil, gac and noxious
weeds? How? Check out the report – its
In Digital Disorders and Phone Face
you will definitely see some new treatment
opportunities and Gender Neutral trends
could spawn a whole new salon concept -
think about it visionaries!
It’s the future calling ... over and out ...
See you in it!
Phygital, Phone Face, JellyFish
Venom, Mutton Fat, what on earth
are we talking about? Read on.
spaandclinic.com.au | 15
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