Home' Spa and Clinic : SPA Vol-67 October 2016 Contents BUSINESS
Oneof the most obvious changes
in consumer behaviour we have
observed over the past 10 years is
the access to a wealth of information online
resulting in discerning, well-researched and
This means pretty packaging, brand names,
celebrity endorsements and general claims
play a far less significant role in purchasing
decisions, particularly for the demographic
seeking results-driven, high performing
skincare that is also at a higher price point.
They want results over feel-good
purchases. Consumers understand the
benefit that treatments are able to deliver
and are not afraid to commit to a homecare
regime that is more than cleanse and
moisturise - as long as they see results.
Ten years ago, Advanced Cosmeceuticals
started by purchasing the distribution rights
for SkinCeuticals as we recognised the
potential of this exceptional brand and how it
is a pioneer in the cosmeceutical landscape.
As consumer demand for cosmeceutical
skincare grew, so did our portfolio.
For a brand to become part of the
Advanced Cosmeceuticals portfolio, its
manufacturers need to provide results-
driven clinical evidence, have in-house R&D
facilities, work with the latest technology
and be an innovator in the industry.
We considered and rev iewed many
brands. However, it was the UK-based
Medik8 that we eventually decided to take
on board and introduce into Australia. We
are so glad that was our decision. Medik8
has been such a success that it is now our
number one brand in our stable.
Mesoestetic and DNA Renewal followed,
offering a unique point of difference as
they cater to the advanced salons and
The latest brand addition has been
Lycogel, a breathable camouflage makeup
that was developed to use post-laser and
more invasive skincare treatments but
is now also used as ever yday application.
2014 marked another progressive step
for Advanced Cosmeceuticals, when we
launched our medical laser division.
Lutronic, a Korean based manufacturer
of high-end laser and non-laser devices,
offered us the opportunity to be their
distributor in Australia after we achieved
strong sales with their LED device, Healite
II which we’ve been selling since 2013.
The rise and rise of devices over the
past 10 years has resulted in consumers
pursuing more non-invasive procedures as
an enhancement option, especially those
with minimal downtime.
They are also becoming more and
more educated in this arena with the vast
amount of information available about what
treatment would be right for their concern.
The development of aesthetic dev ices
is also seeing a more integrated skincare
approach, with cosmeceutical brands
developing products that work with dev ices
to further enhance their efficacy.
Laser treatment creates micro channels
within the skin opening the delivery
channel pathways for active ingredients to
penetrate and absorb deeper into the skin.
Skincare brands and device companies
are recognising the synergistic benefits
with products also assisting with the post-
treatment healing process.
Devices are also becoming multi-
function workhorses within practices
allowing a variety of treatments to be
performed on patients and economies of
scale for the practitioner.
For instance, Healite II LED
phototherapy promotes post-procedure
wound healing and recover y, reliev ing
pain, subsiding active acne, promoting skin
rejuvenation and more.
It can be used as an effective standalone
therapy or as a powerful adjunctive therapy.
Lutronic Clarity is a multi-purpose device
with two wavelengths that can be used for skin
lifting and rejuvenation, laser hair removal, as
well as pigmented and vascular lesions.
We have just launched enCurve, a state
of the art body contouring technology,
which has no consumables and is easy to
operate with minimal labour required.
Ten years ago there was a clear
understanding of what a salon, spa, medi spa
or clinic stood for and what the client could
expect. Today, the medical field is expanding
into the beauty field and salons are offering
more advanced treatments and modalities.
So while the lines have become
somewhat blurred, it has opened many
opportunities for both clinics and practices
to expand their business and services.
One of our particularly strong advantages
is our team of BDMs and trainers, all of
whom are ver y highly skilled, experienced
and recognised as leaders in the industry.
They provide ongoing support to
our clients with in-house training and
workshops and we also hold seminars with
international trainers and speakers.
As well as that, BDMs can educate
clients about how our skincare brands and
dev ices work together to prov ide the most
efficacious outcomes for their patients and
Advanced Cosmeceuticals Chalks Up 10 Years
Catherine Biedermann, founder and managing director
Advanced Cosmeceuticals HQ in Perth
Lutronic's Dr Glen Calderhead (left) with
Catherine Biedermann (second from right)
and Advanced Cosmetcueticals BDMs
40 | SPA+CLINIC
Links Archive SPA Vol-66 July 2016 SPA Vol-68 Feb 2017 Navigation Previous Page Next Page