Home' Spa and Clinic : SPA Vol-68 Feb 2017 Contents BUSINESS
SPA+CLINIC recently learned of a successful aesthetics business owner in her
50s who is seriously considering giving up the game because she was “too
old” to keep pace with social media. What a waste! Trish Hammond* explains
that it’s not that hard, whatever your age.
ost companies have turned their
focus on promoting their brands
and boosting their bottom lines
through social media. So if you’re not doing
it, doing it enough or properly, now is the
time, because you definitely don’t want to
be left behind!
Social engagement can come in the
form of commentary, conversations,
and other user-created interactions.
Publishing content is relatively easy and
Non-techie users can create content
through various platforms, including
blogs and social networks such as Twitter,
Facebook, Instagram and closed Facebook
groups. The list goes on. Here's a 101 social
media plaform guide to helpy you choose
(or change to) the best for your particular
business and audience - but whatever you
do, don't spread yourself over too many!
Facebook is the largest social media
channel with around 1.11 billion users each
month, with 665 million active members. It
generates up to 645 million business page
views a week, and is steadily increasing.
It allows people to send messages, browse
through business pages, and even chat. Its
users range from young to old, so with so
many potential customers, having your own
business Facebook page is a must.
You will want to post updates ever y day
if you want to keep your presence felt, and
make sure to post quality content. Your posts
should not only contain promotional info,
but also interesting and engaging content.
Twitter has around 215 million active
members and users can post anything they
want to say within the 140-character limit.
This may seem insufficient to promote your
business, but use it correctly and you will
reap the rewards.
In fact, Twitter has proven itself as one
of the best platforms for posting breaking
news. The #hashtag feature will help people
easily search for updates about your business.
It is also easy to spot troubled customers on
Twitter, and this is your chance to show some
quality customer ser vice. With the right post
and hashtag, your updates can become viral
Google + has over 359 million active
members each month. Many see this
channel as a combined version of
Facebook and Twitter, but it has features
that make it a good marketing option. You
have to be consistent in posting updates
or you will lose your audience. Since it is a
social media channel of Google, signing up
for your business page will also make you
more visible on internet search results. Most
recent updates are visible on the right side
of search results for Internet users to see.
Pinterest can be a bit tricky. It is best
suited for businesses with awesome images
to share. You can promote your product or
service to around 70 million Pinterest users,
and you can even include backlinks to your
official website. Most Pinterest users are
women 25-45 years. Companies that post
quality content through this channel can
have an advantage. Users can easily share
your visual posts and with luck on your
side, they can eventually become viral. One
pinned post can potentially reach millions.
Instagram uses a free app (available
for A ndroid and iOS mobile dev ices) that
lets users upload photos and use filters.
You can post photos of updates about your
products or serv ices, your staff, and other
related content. In our industry it’s great for
showcasing before and after pics. Studies
reveal that Instagram has around 130 to 150
million active users. It is the best platform
for you if your target audience is mostly
female, aged 18 -35.
LinkedIn is the biggest social media
site for professionals and business
owners, with 230 million users and over
2.7 million business pages. Companies
have now realised its significance, as well
as the opportunities to build business
relationships. This site has a more
serious feel compared to Twitter and
Facebook, designed for users who want
significant professional and business
information. The LinkedIn Groups
provides people in the same industry a
place to connect.
YouTub e video-sharing platform has
over 1 billion v isitors each month, and up to
100 hours of video uploaded ever y minute.
It is also currently the second biggest search
engine after Google. In fact, it is also owned
The competition, however, is high. You
will want to post videos that encourage
sharing and engagement. YouTube allows
you to share how your business differs from
all the rest, but you will have to consider the
costs and manpower involved in creating
quality videos before signing up.
Snapchat has started to take off in
the aesthetics industry - you only have to
check out Dr Miami to see online surgical
procedures. If that’s your thing, he does
Snapchat is a mobile app that allows
you to send videos and pictures, both of
which will expire after a few seconds of a
person viewing them. Snapchat is also a fun
messaging app for engaging with friends.
* Trish Hammond is general
manager and blogger at Plastic
Surger y Hub, providing
advice and support for women
considering and undergoing
plastic surger y.
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