Home' Spa and Clinic : SPA Vol-68 Feb 2017 Contents CONNECTED BEAUTY
nner health for outer beauty. Beauty
begins in the belly. Get to the guts for
great skin. Holistic aesthetics ... These
are all catchphrases that encapsulate the
direction of our industry in 2017.
Yet they are hardly new concepts.
They’ve been embraced for centuries by
followers of such 5,000 -year-old modalities
as Ayur vedic (Indian) and Traditional
Chinese Medicine(s), which prevail to this
day and, indeed, are enjoying a surgence.
In the 20th and early 21st centuries, it
was really only the “out there” followers of
“alternative” therapies who joined the dots
between inside and out when it came to
achiev ing truly healthy, radiant skin.
The concept of holistic aesthetics took a
back seat during the cosmeceutical revolution,
backed by multi-national companies’
compelling marketing and advertising
campaigns. The focus was squarely on
treating the skin from the top down.
But in the last few years, as you as
therapists can attest, the tide has turned.
An epidemic of “skinflammation” (see Page
64) has brought consumers screaming back
to you, the experts, to fix damged skins.
Renowned US dermatologist, author and
prolific blogger Dr Howard Murad must be
viewing this turnaround with a healthy dose
of wry amusement.
Twenty five years ago he founded the
first modern doctor brand of clinical
skincare products, Dr Murad, underpinned
by a Connected Beauty philosophy.
“ True beauty, health and wellbeing starts
with your daily habits – this is Connected
Beauty,” he says.
“Ever y cell in the body is connected, so
to help people who come to my practice [in
Los A ngeles] to achieve beautiful, healthy
skin I have to treat the whole person. No
matter the age, there is opportunity to
make change and be as happy and healthy
Dr Murad skincare is now – at last! –
available in Australia at Sephora, but will
be rolled out during the year to salons, spas
and clinics with professional protocols to
complement the cornerstones of Connected
Beauty, as laid down by Dr Murad:
Nourish the skin by using efficacious
products to help strengthenand protect
skin, the first line of defence for ever y cell
in the body.
Always wear SPF. Protecting yourself
from daily sun exposure is the most
effective way to help prevent premature
signs of ageing such as age spots, wrinkles,
and even skin cancer.
Don’t sleep with makeup on, no matter
how tired you are. While you sleep, your
body repairs itself and refreshes cells,
making it the ideal time to maximise
skincare. Cleansing helps remove dirt,
oil and pollutants that have accumulated
during the day, so you can wake up to more
radiant, healthier-looking skin.
Exfoliate 2-3 times a week or use a
weekly peel to help remove dead skin
cells and restore skin’s natural clarity and
brightness. As we age, cell turnover slows
down, and cells begin to gather unevenly on
the surface, which can lead to dry patches
and a lacklustre appearance. However, the
regularity and type of exfoliant/peel used
by a client should be recommended by you,
the expert, or they could be doing more
harm than good.
Moisturise no matter what. Regardless
of skin type, once we reach adulthood,
skin becomes a little drier every day. How
we respond to that loss of moisture will be
an important factor in determining how
old a person looks. Restoring lost water
is a central component in any anti-ageing
skincare prog ram.
Follow the 80/20 rule. Don't let food be
one more source of stress and anxiety. Try
to follow the simple g uideline of 80 percent
whole foods, with an emphasis on colourful,
water-rich fruits and vegetables, and 20
percent foods that you love, regardless of
their inherent healthfulness. You will find
that an occasional indulgence w ill make
it even easier to stick to an overall healthy
Eat Your Sunscreen. Although daily
SPF moisturiser is essential, it is helpful to
double up on your sun protection through
foods that improve your body’s natural
environmental defences and increase cellular
health. Foods like pomegranates, spinach
and blueberries help neutralise damaging
Eat antioxidant-rich and fermented
foods. Besides providing internal sun
protection, they help prevent cell damage
that may lead to skin ageing, cancer and
other ailments; foods like goji berries,
Joining the dots between what’s happening on the inside and what
shows on the outside is the “new” direction of skincare. Dr Howard
Murad must be having a chuckle to himself ...
68 | SPA+CLINIC
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