Home' Spa and Clinic : SPA Vol-70 Winter 2017 Contents AESTHETICS
We're more and more time poor. Everything
seemingly has to be "now" and results-driven.
But what's creeping back is the profound power
of touch, and attention to a client's sensory experience.
Consumer sur veys increasingly show that consumers are
willing to spend good money if they feel they are getting an
authentic experience that makes them feel like gold and aligns
with their personal values. And no matter how luxurious and
effective the products are that you offer for retail, you'll have less
likelihood of upselling them if you don't incorporate them in an
unforgettable treatment experience.
Recently, when feeling wired and stressed, I had my hair
coloured and cut. I was getting fully impatient with the time it
was taking, until it came time for the shampoo, condition ... and
massage. I swear that is the true reason I get my hair done. After 10
minutes of scalp and neck kneading, that sent tingles through my
body and relaxed me totally, I felt like a different person.
There's nothing that can really replace the hands- on factor to
create a bond between practitioner/therapist and client.
Facial treatments incorporating specialised massage techniques
are enjoying a renaissance - not instead of technology-based
procedures, but as an essential complement to them. The profound
sense of wellbeing and relaxation they generate is guaranteed to
keep you in touch with your clients.
"Creating an unforgettable and utterly lavish experience is tops
on every client's list," says Lucika Rind from Hale 'O' Nails + Beauty
in Armadale, Melbourne.
"Today, when a client is look seriously to invest in themselves
they are not just after a mere treatment, but a ritual. They are
expecting more from their experience than ever before.
"To be truly a sumptuous pampering, it needs to include all the
components ... relief from everyday stress-related concerns, have a
sensory element, the ability to ensure a radiant and more youthful
looking complexion, include the power of
touch and the use of rare, extravagant and
"When it comes down to the wire, clients want
the undivided and exclusive attention of an educated
therapist who is skilled in their craft."
One such ritual is the new-to -Australia Skeyndor Timeless
Prodigy Facial Ritual, that features more than 25 highly concentrated
and active ingredients and specific rejuvenation processes using Cell
Genesis Activators featuring damask rose stem cells that work to boost
cell numbers, Cell Quality Perfectors that use white truffle extracts to
protect and restore the quality of cells and Cell Functionality Enhancers
to promote the activity of cells and to do this, includes kombucha tea.
In addition to these very luxurious and noteworthy ingredients,
it combines a holistic welcome ritual of Thai and Shiatsu origins
and specialised energy and chakra balancing techniques to boost
deep relaxation and client's wellbeing. In addition, it offers the
benefits of a lymphatic drainage. The homecare range comprises
Timeless Prodigy Serum and Cream.
Part of the reason we are literally losing touch with clients is because
of their high expectation of getting virtually instant, visible results.
Today's clients are seeking value for money, with products and
treatments that deliver visible results. As a result, many salons and
clinics are turning to non-surgical cosmetic procedures.
While these procedures are important, they are no more
important than traditional hands-on attention.
Your clients work long hours at an office or in the home and
weekends are gobbled up with shopping, domestic chores, and
responsibilities to family and friends, with little time for self.
A visit to a salon, spa or clinic for some pampering may be a
client's only chance to escape and wind down; relax and seek solace
in a caring, warm environment.
VOGUEIMAGE.COM.AU (FOR SKEYNDOR TIMELESS PRODIGY)
The new Skeyndor Timeless Prodigy professional treatment
is an exquisite and powerfully rejuvenating ritual
Hands-on therapies allow
you to develop a close
and trusting relationship
with clients. But, with the
upsurge of high-tech
treatments, this tends to
have taken a back seat.
Now "the experience" is all-
important. By Jenni Gilbert.
72 | SPA+CLINIC
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