Home' Spa and Clinic : SPA Vol-71 Spring 2017 Contents BUSINESS
Abusiness's website needs to do far more
than just "be there", looking pretty
(then again, maybe not!). It has likely
cost a lot of money to build and maintain but if
it's not actually helping to make an enterprise
thrive it's just a waste of resources.
"A good website is your spa or clinic's 24/7
salesperson but it has to be found, as other wise it
is like having thousands of dollars of beautifully
designed brochures sitting in the boot of a car,"
says Rich Muir, director of Spa Fresh.
"People are online all the time looking for
salon, spa and clinic ser vices. You might offer the
greatest ser vices in your area, any area, but is your
website being found? If so, does it set you apart
and make people want to choose you?
"First impressions -- notably the look and
functionality of your website and how you
market your ser vices -- are crucial."
In fact, research shows that 38 percent of
people will stop engaging with a website if the
content/layout is unattractive.
Spa Fresh specialises in building stunning
websites for the aesthetics industry - the company
has designed for more than 300 health, beauty
and wellness businesses - and offers varying levels
of marketing products and advice built into
tiered packages to suit a wide range of budgets
with its Sassy Web Package System.
It prides itself on creating websites that are
profit-generating assets as opposed to "static"
platforms that drain funds.
Whatever your budget, the packages are
highly affordable for the scope of ser vices
provided, including custom-designed websites,
search engine optimisation, Google Adwords, mobile responsive,
online gift vouchers, graphic design promotions, website hosting,
newsletter facility, monthly maintenance and ongoing support.
From just requiring a great website to showcase your ser vices to
wanting to fill empty chairs/beds in your calendar, Spa Fresh has
packages to suit all online requirements.
"We've gone from charging our clients $3500 + GST on average
for a website (not including hosting, domains, updates nor online
marketing) to prices starting from just $37 + GST per month.
"We truly believe they are the most cost-effective way for you to
get online, get more clients, and save time and money.
MAKE YOUR WEBSITE A
24/7 SALES POWERHOUSE
Is your salon, spa or clinic's website working for you -- literally working
for you, as in bringing you a constant source of new enquiry?
"Plus, if you want to fill the empty
appointments in your calendar, we even
have Web Marketing Packs that are actually
guaranteed to get more clients.
"This is called The Platinum Package and
Spa Fresh offers a 100 percent money back
guarantee on this online marketing system--
that's how confident we are it will work.
"To qualify for the Platinum Package we
first offer a simple, no-cost ser vice that will
share with you how many people are searching
for ser vices like yours in your area and what
the `real' opportunities are to get more
clients. We are also the first to say if there is no
opportunity. We want to empower businesses
to make smart, informed decisions and, even
more, to help them boost their client base.
"The monthly packages are broken up into
two sections; one for the salon or spa that just
wants a website, and the other for those who
want to attract more customers.
"Basically, you can get $5000 worth of
ser vices each year for a fraction of the cost.
This empowers you to invest more money into
growing your business."
Rich says customers can switch between packs.
"We offer great versatility with our packages
and many of our clients will start on one and then
decide they want to test, say, Google Adwords for
a month -- with our Traffic Pack they can, and if it
doesn't work for their business we simply go back
to the web package.
"That way if you want to test some marketing
to get more clients you can do so without having
to spend thousands of dollars. It's simply a
matter of letting us know before your next payment is scheduled.
"And you can cancel at any time. No catch. If you wish to cancel your
package within 12 months and take the website to another web host
then you simply pay us an agreed amount (depending on the package)
and you can keep the website. But we obviously work hard to ensure this
does not happen! Especially with the fact that every 24 months you are
entitled to a brand new website design for just $199 + GST.
"Everything we do is designed to make your life easier, a one
stop, supportive platform for salons, spas and clinics to look and
perform their best online."
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