Home' Spa and Clinic : SPA Vol-71 Spring 2017 Contents BUSINESS
Money can't buy happiness ... unless you spend it on others.
Well, that's according to numerous studies that have
shown giving to other people or to charity/causes will put
a much bigger smile on your face than spending on yourself.
Indeed, did you know that when you donate your time, expertise
or money, your brain acts in a similar way to when you are having
sex or eating chocolate?
"Thanks to MRI technology, researchers are able to see brain
activity when certain acts are taken and in a study on charitable
giving when people donated to a worthy cause, the midbrain region
of the brain lit up," says American charity strategist, professor and
writer Brady Josephson.
"This is the area of the brain that is responsible for our cravings
(food and sex) and pleasure rewards, showing the link between
charitable giving and pleasure."
Thus, in a way, we are actually being both selfish and selfless by
giving to others.
Businesses and brands everywhere have the resources and reach
to provide a major positive impact in their communities and beyond.
Whether it's by supporting a charity, getting involved in an eco
initiative, volunteering ser vices or teaching skills to those deser ving,
sponsoring an event that will benefit a worthwhile cause -- the
list goes on -- participating in acts of "giving back" has extensive
benefits for a business well beyond the obvious cause.
A philanthropically-minded business or brand (and this doesn't
necessarily mean throwing wads of cash around) will reap benefits
from this mindset, including positive PR, high employee morale/
engagement and improved connections --- all areas that can aid in
The gestures do not have to be gigantic, but when the heart is in
the right place, abundance follows.
One prominent benefit of a business giving back is the response
from its employees. Typically, if they see that their employer is
committed to good works, they will gain more respect for them.
A work environment with a highly respected leader results in more
communication and efficiency, since morale is likelier to be improved
in a work environment where the leader is trusted and respected.
Whether it's by supporting a charity or
cause, donating time or volunteering
your skills or services to those
deserving, acts of "giving back" have
extensive benefits for a business well
beyond the obvious cause.
Similarly, if an employer gives their employees an opportunity to
give back, they will feel more fulfilled in their work.
According to business philanthropy consultant Erin Giles,
the ability to volunteer provides employees with leadership
opportunities that can increase staff performance and provide a
better sense of fulfillment.
People love feel-good stories, so it's easier for a business to use
giving back as an incentive to appear in news outlets positively,
especially if it's a public gesture like sponsoring a local charitable
event or holding a free workshop for the underprivileged.
Positive news has a tendency of being shared rampantly on social
media, which on a local Facebook group can be a fantastic way for a
business to gain exposure in addition to becoming a well-respected
presence in the community, resulting in more clients, profits and
Philanthropy can be a wonderful gateway into a network of
professionals and leads alike that can help elevate a business from
obscurity to prolific success.
Similarly, giving to their local community can provide a business
with connections to local leaders who can rapidly make a business
the local "go -to" for that specific niche with their endorsement.
Charitable giving in Australia has grown significantly in the last
two years, buoyed by reduced levels of consumer anxiety, according
to recent research by National Australia Bank.
The NAB's bi-annual Charitable Giving Index showed overall
giving to charity grew by 6.5 per cent over the year to February
2016, up from just 2.4 per cent a year earlier.
The Giving Index showed that the average donation size across
all charities actually grew by $12 to $348 per donor, with average
annual donation size increasing in all states except Western
Australia, and all age groups except 15 to 24-year-olds.
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