Home' Spa and Clinic : SPA Vol-73 Autumn 2018 Contents BUSINESS
Consider the feeling you are giving people with your content.
Work out what your ideal client ultimately wants to feel and work
on creating content that inspires this feeling. This will get them
interes ted and keep them coming back for more.
2. You’re not consistent
Inconsistent messaging confuses your ideal audience and stops
you from building a strong recognisable presence on social media.
On the other hand, a consistent first impression builds trust, trust
builds relationships, and relationships lead to sales.
Make sure that all online platfor ms are up-to- date – think
website, Google, Facebook, Ins tagram and any other s you are
on. They don’t have to all be overdone, just make sure the logos,
prof ile images, header s, photos and brand message and colours
are all consistent.
3. Your content is bad and you aren’t telling a story
Take a good look at what you have been posting and ask your self
if your content really suits your salon brand. The best way to get
clear on relevant content is to fir st get clear on your br and and
your brand elements.
You have to know your brand style and your writing voice.
Once you have understood this, you can star t to build your
br and’s aes thetic through the visuals you choose. Always keep
your ideal client in mind when creating content. Your ideal client
wants to know that you get them and that you can relate to them.
4. You are not showing people the end result
Connec t people to the end result of what your products and
treatments offer through the content you share. Give people a
vision of their future ideal self through the stories and images you
share. Consider what they really want to exper ience as a result of
using your products and ser vices and post content to show them
you understand this.
Share testimonials, real life stories and before and after images
of your clients’ results .
5. You only post promotional and sales posts
Your social media needs to have a focus from the star t. You
need to think beyond your latest offer and what you want
people to buy.
People are interes ted in being inspired, enter tained and
educated before they decide to give you the sale. Plan out your
salon marketing, enter tain and inspire and then you can add in
the well-thought out promotional post. Show them how it will
transform them, rather than going on about how the product or
service works – then lead them to your offering.
6. You aren’t posting any real life content
People want to know who you are (the face), what you do and
what they can expect if they choose to come and see you.
Share your salon culture, post a fun photo, even a behind the
scenes snap, to give people an insight into the personality of
Share pics of your salon’s reception area, inside the treatment
rooms , images and videos of the machines and products you hold.
7. You haven’t really introduced yourself
Some people will come to your social page and have no idea who
you really are. You need to reintroduce yourself from time to time.
Here are some post ideas to introduce yourself:
• Tell a story about what your business offers.
• Share the story of why you star ted your business.
• Share your business philosophy.
• Share some images of the reception area and what goes on in
the business during the day.
• Share some insights into your career path and how you have got
to where you are.
• Share with your clients why you do what you do, and the impact
you love to make.
8. You don’t get how hashtags work and you aren’t
using them properly
You need to be making the most of hashtags in your posts to help
people f ind you. People search for hashtags exac tly the same way
they search in Google.
When choosing the right hashtags for your business you need
to consider this;
If you were looking for your product or ser vice on Ins tagram
what hashtags would you search? How specific would you be to
find something relevant in your local area? Would you search
#skinspecialist or #skinspecialistsydney?
Don’ t use generic tags like #skin #skincare these hashtags are
too generic and not relevant to your business. You will get likes ,
but you will not get relevant engagement that can lead to sales .
You get 30 tags on every post, so use them all to gain
maximum exposure on every post
9. You aren’t offering value
The key to social media success is in the relationships . When you
provide ongoing valued infor mation, you become the person or
business that people look to for infor mation. You become the
trusted exper t. When people know, like and trust you, they are
much more likely to buy from you and refer you to friends and
family so what kind of value are you offering on your social media?
Before you post anything, ask your self if the content does
these three things for your ideal audience:
• Does it save them time?
• Does it save them money?
• Does it make them happy?
10. You don’t have a clear brand message
Branding your social media is not just about using your logo or
business name on your social media posts. It is about the over all
look, feel and voice that you are communicating with your cus tomer.
Consider what your ideal client is like. What do they wear?
What do they do? What do they really want? These are just a
few questions to get you star ted in getting clearer on your salon’s
unique br and.
Creating a unique social media voice for your brand will help
your (potential) customers identify with you, as well as help you
at tr ac t your ideal client.
For more information, visit salonsocialmedia.com.au.
spaandclinic.com.au | 23
Links Archive SPA Vol-72 Summer 2018 Navigation Previous Page Next Page