Home' Spa and Clinic : SPA Vol-73 Autumn 2018 Contents AESTHETICS
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S+C: Tell us how it all started and why you felt the
need to create your own skincare?
PW: Back in 2014, when I was researching suitable products for my
pregnant wife and unborn child, I had only 3 simple requirements:
• Organic and more impor tantly, cer tified organic (I need proof )
• Appropriate ph levels (as close to the natural human skin as possible)
• Moisturising and effective
Most of the products we found on the shelves didn’t have organic
cer tification, even at phar macies where I expected a little better. Upon
closer inspection of the labels, I realised I needed to do fur ther s tudy into
what the ingredients actually were; the long-complicated names didn’t
exactly assure me that the products were the best for my family. My
principle rule was to understand the ingredients instead of relying on the
mar keting infor mation, and some of the infor mation I gathered was shocking.
In Australia, the biggest organic cer tification agency is Australia
Cer tified Organic (ACO). The standard they use has the same level of
requirement to the US or ganic standards (USDA) and European or ganic
standards (ECOCERT). It is clear ly stated that the minimum requirement
for a skincare product to be cer tified organic is 95% cer tified organic
ingredients and 5% ingredients be cer tified for organic use.
Under s tandably, this was a huge challenge and it took us more than
two year s to develop a product that met this requirement. K nowing from
the experience we went through to get that cer tif ication, I can under s tand
why some companies will not go to the same lengths because it is quite a
challenge. In saying this , I strongly believe the industry needs to be more
regulated. Consumer s should be able to tell how natur al or organic the
ingredients really are from a simple read of the label. I believe that mos t
people get caught in this 'tr ap' and why stricter regulations (or at least a
greater awareness of the ingredients) are necessar y within the industry.
S+C: How can a customer know if a product really
is 100% natural/safe for pregnancy?
PW: 1. Consumer s should look for the cer tif icate if they are looking
for natural or organic products. In Australia, there are 7 different
organic cer tifications, operating under ver y similar standards.
2. It is very hard to determine if a product is safe for pregnancy or not,
even if a product is cer tified or ganic. Ingredients that have been k nown
to be harmful during pregnancy, such as petro-chemicals, retinoids and
cer tain acids are ones we should be aware of within the ingredients list.
S+C: What are some of the “hidden” ingredients
consumers should avoid?
PW: Ingredients that consumers should definitely be aware of are:
Parabens, synthetic colours, fragrance, phthalates, triclosan, sodium laur yl
sulfate (SLS) / sodium laureth sulfate (SLES), for maldehyde , toluene.
My general rule is to avoid any chemicals, even if they are
approved for use right now. There are too many examples where a
chemical ingredient was approved to use and then f ive year s later it
was proven toxic. For these products to be used on pregnant women
or on newborns is par ticular ly concerning.
S+C: What are your plans for Ahria?
PW: AHRIA is a unique brand with a core value of caring for our own
families. Our focus will always be product quality and cer tification
compliance. We believe that word of mouth and consumer happiness
with our brand and our products will share our brand to everybody
that needs them.
We are cur rently in the process of developing a product for the
lips and a per fume, both of which will also be cer tified organic and
completely transparent to the consumer. I know that AHRIA Organics
will hold fast because it is real. The ingredients are real. The label is
real. The family that wor ked so hard to bring AHRIA to life is real.
The love we have for our families and ourselves is in this product and
we welcome anyone and ever yone to be a par t of that and to truly
see the benef its of going organic, at least for their skin!
For more infor mation on the skincare, visit ahriaorganics.com.
Only The Best For
Mother & Child
Phil Wang was so worried about the chemicals his pregnant wife and baby
were absorbing that he developed an organic, natural skincare range for them.
S PA+ C LI N I C picked his brain about this unconventional gesture of love.
56 | SPA+CLINIC
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