Home' Spa and Clinic : SPA Vol-73 Autumn 2018 Contents Aesthetics
Who are the people
behind the brand?
Will this product
meet your needs as a
Is it meeting your needs as a skin
Are you able to treat the conditions your
clients present you with or does it fall
shor t in some areas, does this range cover
ever y thing you are going to need or will you
need to supplement from other r anges? If you
are going to supplement with another r ange,
how will the two formulations wor k together?
Does this r ange offer professional
treatments as well as retail options that you
can build your ser vices around or do you
need a separ ate r ange for retail?
Having a range that fully suppor ts your
skin treatment philosophies and allows you
to do your best work within your business,
will create a seamless blend between your
business and the brand you choose to
Does their education reach
beyond the product?
Working with a skincare brand that will not
only meet us where we are at educationally,
but that will also suppor t fur ther grow th and
knowledge is really impor tant.
Are they going to take our teams to a
new level of skin understanding or does
their training fall shor t, only focusing on the
products benef its and features, only to gloss
over skin they are interacting with.
It’s great that they can talk about the
active ingredients in their products, but
are they teaching us how these ingredients
interact with skin cell structure and
function to help us to understand skin on
a deeper level?
To truly be able to work with a range
and get the best results, we need to have an
intimate under s tanding both of the product
itself but also a solid grasp on skin. If our
knowledge in this area is not so strong, does
the brand help to elevate the skin knowledge
of our teams so that we can better work with
their products? The two need to go hand in
hand and looking at this when considering a
range should be high on our priority list.
Will this product meet your needs
as a business owner?
Does the brand have great marketing?
What is the mark-up for the product and
how can this enhance the bottom line in
your business and help your business grow
in the long term?
Is this brand saturated in the market or is
it too obscure to have any notoriety?
Does our team believe in the range? Are
they able to work with the product to get the
best out of it? Are they seeing results in the
work that they do and are they able to get it
into the bathrooms of all your clients?
Our teams are the frontline of our
business and they are the mas ter s of the
skincare we stock so they need to feel
suppor ted and conf ident in their skills . Having
that conf idence in their skill, knowledge and
the brands we use creates walking advocates
to our clients .
Who are the people behind
Looking at how our supplier s oper ate should
be high on our priority list when looking
at the br ands we will choose to wor k with.
Like our accountant or our business coach,
our suppliers become an ex tension of the
suppor t team sitting behind the scenes in
Having a great relationship with them
can be a massive resource to lean on when
we need extra training, help with product
knowledge and assistance with our retailing
Our suppliers are who we look to
for education, grow th and professional
development. So knowing their ethics, values ,
integrity and their business philosophy is just
as impor tant as the brand they sell as their
culture can trickle into ours .
Finding har mony between the br ands
we s tock, the company we align with and
the products we sell is vital to creating
a successful par tner ship that helps our
businesses to flourish. Considering all of
these aspects when choosing a br and to
align with our business , opens the door to a
successful, long term par tnership.
Our clients win, our business wins, our
supplier s win!
Robyn McAlpine is an exper t skin therapist ,
mentor, writer, salon owner and skin cell lover.
Her passion is in motivating beauty therapists
to think beyond the label, to truly understand
skincare ingredients impact skin cell structure
and function. Robyn is the owner of SkintifiX,
a corneotherapeutic skin care clinic based in
Newcastle NSW. This is where you will f ind her in
her element, getting hands on in the treatment
room, changing skins and changing lives.
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