Home' Spa and Clinic : SPA Vol-73 Autumn 2018 Contents SPONSORED
onsistency, quality and precision are key components for
excellent aesthetic and clinical photogr aphy, which is why it is
impor tant to choose the right imaging solution. Repeatable
camer a and patient positioning together with consistent, unifor m
lighting are essential for professional medical images that show the
real results of your treatments.
One of the more impor tant tools in the beauty and cosmetic
aesthetic industry is clinical photogr aphy. Clients want to see great before
and after photos. This is the most effective way to show a patient that
the treatment has definitely wor ked and their appearance has changed.
Before and After images are the ther apist or physician’s best adver tising
material. Prospective clients considering cosmetic surgery, laser treatments
and fat r eduction often research the clinics website galler y to view
Before & After photos. Images can create a strong message more so
than tex t, this also applies to the practice of aesthetics, for prospective
patients, photos are not just nice to have — but a necessity.
Maintaining consistent photo standards does more than minimise the
visual differences in your Before & After galler ies, it also stops doubts
about their authenticity in the people who view them. The main thing
is to highlight your clinical results by promoting your products, ser vices
and skills. Social media has changed our lives over the last few year s and
consumer s now expect high quality before and after shots.
The internet is a visually rich medium, so the quality of your images
direc tly impacts the quality of your message. Dr amatically improving a
patient’s physical appearance is one thing, but being able to photograph
that change is what will keep patients coming back . The f ield of
Aesthetic Medicine can be expected to continue to grow and develop.
People want to be physically attr ac tive and may do whatever
possible to minimise the effects of nor mal ageing. As a pr actice you
can help clients achieve this, and keeping up-to-date on the latest
technology, including medical imaging equipment and software is cr ucial.
Why spend thousands of dollars on a new and more advanced
laser while still using old, worn-out photo equipment that isn’t able to
capture the excellent results it gives? This is just one of the things that
today’s physicians are consider ing as they move for ward with their
ser vice offerings.
Facial Analysis Systems can produce highly detailed images used
to identify problem areas and results, and can be easily tr acked from
session to session. Recommendations and treatment plans are created
during the initial consultation and each visit thereafter.
The client’s treatment progress is then documented for future
visits based on eight different skin conditions including; spots, wrinkles,
tex ture, pores, UV spots, brown spots, red areas and porphyrins (oil
and bacteria build-up).
3D Imaging takes clinical imaging to the nex t level with the ability
to show automated measurements, helping your clients unders tand
their cur rent skin condition. Volume difference and circumference
measurement s with 360 images are possible as well as the ability to use
your patient’s own image to explore possible outcomes, educate them
about their options, explain limitations and set appropriate expectations.
Medical Image Management Software could be the foundation
that links your 2D or 3D images together seamlessly in one simple
repositor y or a simple solution to standardise your clinical images.
Benef its of Clinical Imaging:
• Showcase your results
• Track treatment progress
• Communicate the possibilities
• Dif ferentiate your practice
• Pre Op, Post Op and Measured Outcome
Regardless of the level of imaging you require, 2D or 3D from facial
imaging to total body photogr aphy, GHC Aesthetics provides scalable
imaging solutions from Canf ield Scientific, the global leader in imaging
systems, ser vices and products for scientific research and healthcare
applications, including the pharmaceutical, biotechnology, cosmetics,
medical and skincare industries to fit your practice today and in the future.
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